If you ask a handful of ladies where they get their hair inspiration or where they learned to tame and create their perfect curl, our bet is the majority will point you right to 
YouTube. That’s right, the peer-to-peer video hosting site with millions of uploads from people just like you. Searching things like “African American hair” or “Natural Hair” will return search results for thousands of videos that offer an array of information from product reviews to how-to techniques. These videos have been the claim to fame for several young ladies, who just like you, share an interest in healthy hair but share their findings and results with the world.
These videos/YouTube channels, often in conjunction with a print weblog, serve as a wealth of information about all things hair. From personal experiences to live trial-and-error, the beauty blogger has influenced many women to start their quest for healthy hair – and the influence is definitely noteworthy. The beauty blogger has drawn attention to several major news media outlets, including the New York Times, National Public Radio (NPR) and CNN, highlighting the most influential bloggers to date. While many bloggers dedicate their blogs to the ever-growing amount of women who have decided to “go natural” or free from chemical processing, there are several devoted to relaxed hair health and the length retention of chemically processed hair as well.
At Creme of Nature, we celebrate the power of the beauty blogger, as you've seen in one of our most recent ad campaigns. As the time evolves, we understand that peer-to-peer advice and opinions are key influences in many purchasing decisions. While we appreciate positive reviews of our products from the top names in the bloggersphere such as Natural Chica and Afrobella, we know that even unfavorable reviews can be used constructively, as a driving factor to continue our legacy as the brand that you know and love. Do you follow beauty blogs? We want to know your favorites. Join the conversation by following us on Twitter @cremeofnature or ‘Like’ us on Facebook.
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